Lowering Prices Not Enough; Targeted Consumer Merchandising Wins the Day
As consumers continue to tighten their belts, consumer packaged goods (CPG) manufacturers and retailers have re-invigorated merchandising activity in hopes of boosting sales volume. Yet, too often, merchandising strategies rely heavily—and sometimes entirely—on price reductions. According to the latest IRI study, “Times & Trends: Merchandising Trends 2008,” industry leaders must consider new, innovative approaches involving updated positioning and product mixes and solution-based merchandising that generate enhanced shopper loyalty while concurrently reducing the reliance on lowering prices.
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