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11/16/2009

IRI Uncovers $54.3 Billion Sales Opportunity for CPG Industry with Millennials

Representing One of the Largest U.S. Demographics, Millennials Will Soon be Entering Strong Growth Period in Income and CPG Spending
Millennials-Americans born between 1979-1989-are one of the largest demographics in the country and will soon be entering a strong growth period in both income and consumer packaged goods (CPG) spending.

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