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9/21/2009

Latest IRI Study Finds Deal-Seeking Consumers Still Turning to Private Label Even as Economy Shows Signs of Stabilizing

Private Label Growth in Every Channel, with Grocery, Drug and Dollar Stores Leading the Charge
According to the latest "IRI Times & Trends Report: Game-Changing Economy Taking Private Label to New Heights," private label unit share has grown 1.2 points to 22.8 percent and dollar share has grown 0.7 points to 17.6 percent across all outlets in the past 12 months.

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