Presentation Provides Overview of Beer Category Trends and Shifting Consumer Habits
Following major consumer spending adjustments during the past year and a half, most shoppers have developed new spending habits and new in-home entertainment rituals, signaling the need for a quick response from retailers with new marketing strategies, pricing and promotions. So, how did the beer category and the craft segment, in particular, perform from a sales perspective during the first half of 2009? To help provide insights, IRI beverage alcohol expert, Dan Wandel, will be presenting, “IRI Mid-Year 2009 Beer Category and Craft Segment Review” during the Brewers Association Power Hour interactive teleconference.
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