CHICAGO and NEW YORK (August 25, 2009) – Information Resources, Inc. (IRI) and The Nielsen Company (Nielsen) have formed a U.S. production joint venture to recruit, maintain and process data from a common set of households to support the Nielsen Homescan™ and IRI Consumer Network™ panels, which will continue to be operated by their respective companies. The pool of households will be owned by the joint venture, but the techniques used for projecting, analyzing and delivering insights will remain proprietary to each company.
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