IRI Study Uncovers how Recession, Age-Driven Lifestyle Changes and Health Issues are Impacting Baby Boomers
Representing half of total U.S. spending power, baby boomers are one
the largest demographics in the United States. The oldest among this
group are now 63 years old, and their purchase patterns are shifting as
they approach retirement age. The latest IRI research, "Baby Boomers II: Preparing for the Upcoming Wave of Aging Shopper Growth,"
examines the broad range of baby boomer lifestyle changes and
identifies top-indexing food and non-food categories, recession-driven
shopping patterns and key opportunities for private label and health
and wellness products.
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