Latest IRI Study Explores New Product Development and Marketing Opportunities Associated with Healthy Eating
The reformation of products to remove trans fat, the creation of new ingredients to provide whole grain benefits without sacrificing taste, and the introduction of innovative packaging to help consumers manage caloric intake have empowered the industry to take a huge leap forward to provide healthier alternatives to consumers, according to the latest Times & Trends report, “Healthy Eating Trends: Innovative Solutions to Evolving Consumer Needs,” from Information Resources, Inc. (IRI).
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