From clipping to clicking: consumer penny-pinching, generational shifts, and decline of newspapers open the door for online coupons
Platform-A's Business Intelligence organization, in partnership with
Information Resources, Inc. (IRI), has released the results of a new
study on trends in consumer couponing with interesting results. Based
on input from more than 36,000 IRI panelists gathered in September,
2008, the study gauged consumer usage of traditional newspaper coupons
and interest in digitally distributed online coupons.
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