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3/25/2009

IRI Unveils Predictive Analytic Offerings to Power "Full Circle", Prescriptive, CPG Pricing and Promotion Management

New IRI Price Advantage™ and IRI Trade Advantage™ Feature Issue-Driven Dashboards That Enhance Value by Linking Insights to Business Processes
IRI Foresight™ Integrates Macroeconomic Information into Business Planning
Information Resources, Inc. (IRI) today released three new predictive analytic offerings to address current pricing and promotion challenges resulting from today's high-risk economic climate.  IRI Price Advantage™, IRI Trade Advantage™ and IRI Foresight™ are next generation price, promotion management and strategic business planning solutions for consumer packaged goods (CPG) manufacturers and retailers.

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