Latest IRI Study Finds 30% of Consumers Feel It’s Important to Purchase Eco-Friendly Products; CPG Marketers Must Deliver Against Diverse Wants and Needs of Green Consumers to Drive Growth
According to the latest IRI Times & Trends Report, “Sustainability: CPG Marketing in a Green World,” the spectrum of green shoppers is broad and represents a diverse array of consumer demographics, psychographics, values and beliefs.
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