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2/11/2009

2008 CPG Year in Review

A Market Re-Defined by Budget-Strapped Consumers

The year 2008 may be gone, but it is definitely not forgotten.  It will go down in history as the year the United States entered the most significant economic recession since World War II.  This recession will last well into 2009, and possibly beyond.  Every American has felt the impact of the country’s economic battle.  Across age, income, and ethnicity breaks, consumers have been forced to make substantial changes to their everyday lives and shopping habits to stay afloat in a recessionary economy.  Changes have been broad and deep…and rapid.

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