For CPG marketers, changes in consumer shopping rituals brought about
by the weak and uncertain economy have made the already difficult task
of staying abreast of consumer attitudes and behaviors even more
difficult - and critical. Financial conditions have driven consumers to
re-evaluate old shopping habits and brand loyalties, resulting in an
escalating evolution of attitudes and behaviors across trip missions.
Register now and read the rest of this article.
Registered users have access to all online content including IRI publications, white papers, podcasts, and more.
Click here to register
today and get immediate access.
Already registered?
Log In Now
|