Steve Johnson Speaks with CPG and Chain Drug Industry Leaders about How to Serve Consumers Struggling with Economic Realities
In his keynote presentation, “Call to Action: Rethinking Shopper Behavior in the New Transformational Economy,” IRI healthcare expert Steve Johnson will take a closer look at consumers’ changing rituals and provide key strategies that retailers and manufacturers can leverage to effectively serve consumers struggling to deal with the “realities of today.”
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