This new dimension of shopper insight deepens knowledge surrounding the behavior of each and every shopper as they challenge traditional retail and marketing execution.
The ship that represents the American consumer is in peril. Buffeted by rising food and energy prices, uncertain credit markets and now a weak economy, shoppers are watching the lives they have carefully built over many years be threatened, both at home and at work.
Yet, consumers will spend this holiday season. Recent IRI research notes a renewed emphasis on family, friends and institutions that provide “comfort” will translate to shoppers opening their wallets for the holidays. They are tired of bad news and have decided to enjoy themselves. Two-thirds state they will buy the same or more gifts this year than in 2007, and 63 percent will spend the same or more on those gifts.
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