Private Label Market Reaches Pivotal Point; Retailers Turning Up Heat on Product Development and Promotion
The fact that shoppers are facing a crisis of confidence and checkbook is having a profound effect on the consumer packaged goods (CPG) industry. A key question on the minds of retailers and manufacturers is how consumers are meeting today’s economic challenges as the most shopping intensive period of the year draws near. The latest research from Information Resources, Inc. (IRI) reveals that financially-strapped consumers across all income levels, including those earning $100,000 or more, are turning to private label as part of a money-saving strategy.
Register now and read the rest of this article.
Registered users have access to all online content including IRI publications, white papers, podcasts, and more.
Click here to register
today and get immediate access.
Already registered?
Log In Now
|