74% Will Give the Same or More Gifts, 6 of 10 Will Give as Many or More Expensive Gifts; Shoppers to Increase Use of Promotions to Keep Up Appearances
Shoppers are tired of bad news and will open their wallets this holiday
season, new research announced by IRI today reveals. Consumers also
cited an increased importance of holiday rituals as they take comfort
with friends and family and noted that they plan to make better use of
merchandising and promotions to maintain appearances. IRI is the
leading global provider of consumer, shopper, and market insights for
the consumer packaged goods (CPG), retail, and healthcare industries.
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