Rising petroleum costs are generating tectonic changes in how Americans live, work and shop.
Manufacturers and retailers must rethink strategies for developing and marketing product. They need to evolve away from creating products sold in a marketplace, and replace that strategy with one that focuses on inventing experiences that create new marketspaces. Marketspaces will include products specifically designed to motivate a highlytargeted group of consumers and marketed in an environment created to meet the consumer’s comprehensive need. Inculcating consumers with an unbreakable level of loyalty to their preferred products and retailers is the final objective of creating these new marketspaces.
Register now and read the rest of this article.
Registered users have access to all online content including IRI publications, white papers, podcasts, and more.
Click here to register
today and get immediate access.
Already registered?
Log In Now
|