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7/8/2008

GNPD IRIS

Mintel Global New Products Database (GNPD) is the best source of
new product information to help identify trends early. Mintel GNPD:

  • Includes all important new product launches since 1996
  • Spans 50 countries
  • Covers all CPG categories, including OTC healthcare
  • Records image, product and package details
  • Captures flavors, fragrances, ingredients and claims
Mintel GNPD clients benefit from a web-based search tool that enables tracking of the important new CPG product launches globally. It’s easy to use Mintel GNPD to analyze business issues, because the parameter-based search tool offers tremendous flexibility.
For example, users can analyze flavor trends within or across
categories, countries and claims.

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