In this presentation you will hear inside information on Hispanic shopping habits; what's in a Hispanic shopping basket, and how it differs from the rest of the population. Learn from IRI consumer insights expert, Staci Covkin, the results from a recent survey entitled "Uncovering Insights on Hispanic Shopping Behavior."
After attending the session, you will be able to identify the brands and benefits that resonate most with Hispanic consumers, incorporate targeted messages into your marketing and brand promotion plans, and convince the increasingly influential Hispanic consumer to purchase your product.
Length: 60 minutes
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