IRI Analytic Advisory Board members and Harvard Business Review
contributors Len Lodish from the Wharton School and Carl Mela from the
Fuqua School will discuss ways to balance short- and long-term
marketing approaches including price promotions, advertising, product
development and new distribution strategies to meet your brand
objectives.
Speakers:
Len Lodish, Wharton School
Carl Mela, Fuqua School
Length:
60 minutes
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