Experts from IRI and IMS will share insights for accurately answering
the critical questions associated with your DTC spending. You will
receive valuable information about the impact of advertising on
prescriptions and become familiar with BehaviorScan Rx, the gold
standard method for testing TV advertising, and how it is now being
used specifically for pharmaceutical products.
Speakers:;
Jim Findley (IRI)
Christine Lydzinski (IMS)
Length:
60 minutes
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