5/24/2008

Most Memorable New Product Launches

Join us for our end-of-the-year webinar as we recap the top 10 product launches of the year, as determined through the recently released Sixth Annual Most Memorable New Product Launch Survey. Schneider Associates, New Products Magazine, IRI and comScore will talk about what made these products memorable to consumers as well as the latest consumer purchasing and behavioral trends, including:

Tech takes over
Year of the Oreo
Health on the go
Buy American
and much more...

Presenters:

Joan Holleran, BNP Media: Editor of New Products Magazine
Char Partelow, IRI: Senior Vice President – Consumer and Shopper Insights
Patrick Richardson, Schneider Associates: Launch Director
Susan Robinson, comScore: Vice President – CPG Solutions

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