With dollar growth of 2.4% across food, drug and mass channels including Wal-Mart (FDMW) and flat sales excluding Wal-Mart (FDMx), 2004 was a lackluster year overall for the U.S. CPG industry.
This report provides an in-depth analysis of 2004 performance, the underlying consumer trends driving spending shifts -- value, health and wellness and convenience-- and likely growth opportunities in 2005 given where the trends are headed.
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