Following in their Baby Boomer parents’ footsteps, the estimated 75 million-strong Echo Boom generation (now age 10-27) will fuel the next growth wave for the CPG industry.
This report provides a window into the shopping and purchase behavior of Echo Boom adults (age 21-27) who are already heads of household to help manufacturers and retailers prepare for and capitalize on the tremendous growth opportunities and shifts in shopping patterns that will occur as Echos come of age.
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