This report provides a unique, in-depth assessment of purchase behavior among sufferers of obesity, high cholesterol and diabetes, each of which affects a significant proportion of the population and is a key influencing factor in channel and product selection.
Leveraging high cholesterol as a case study, the assessment also reveals critical differences among patient segments within ailment groups as determined by insurance coverage, demographics and presence of additional ailments.
Register now and read the rest of this article.
Registered users have access to all online content including IRI publications, white papers, podcasts, and more.
Click here to register
today and get immediate access.
Already registered?
Log In Now
|