In the wake of Hurricane Katrina, which hit the U.S. Gulf Coast on Monday, August 29 and left sheer devastation in its path, consumer packaged goods (CPG) manufacturers and retailers are seeking opportunities to not only offer aid to victims of this tragedy, but also plan for future catastrophic events to ensure quick access to and adequate supplies of essential products.
This first report focuses on purchase behavior across three affected areas in the week preceding the hurricane’s arrival: New Orleans, La./Mobile, Ala.; Birmingham/Montgomery, Ala; and Mississippi.
Register now and read the rest of this article.
Registered users have access to all online content including IRI publications, white papers, podcasts, and more.
Click here to register
today and get immediate access.
Already registered?
Log In Now
|