The past few years have been marked by an extraordinary level of innovation across CPG food and beverage categories in an effort to deliver against consumer health and wellness needs. The reformulation of products to remove trans fat, creation of new ingredients to provide whole grain benefits without sacrificing taste and introduction of innovative packaging to help consumers manage caloric intake have enabled the industry to take a huge leap forward in providing healthier alternatives to consumers.
This report translates better for you” initiatives into profitable sales growth. It requires an understanding of the complexities of consumer eating behavior and ongoing identification and monitoring of untapped opportunities.
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