2005 was a remarkable year for the CPG industry.
A devastating hurricane season displaced consumers, closed retailers’ doors, drove huge demand swings across categories and resulted in sizable price increases across key ingredients, such as sugar. The hurricanes further increased high fuel costs, which strained budgets among low income consumers and pushed packaging and distribution costs sky high.
This report is intended to help CPG manufacturers and retailers see market opportunities and risks by benchmarking performance versus the industry, act on these insights with speed and confidence and win at the shelf.