As the supercenter format matures, and competing retailer strategies take hold, supercenter share gains are shrinking, and a new cross-channel battleground is emerging -- one that is just as intense, but is far more complex. The range of strong competitors has grown, their strengths are varied, and the battles are more targeted – being played out to a much greater extent at the category and consumer-segment level.
This report examines CPG manufacturer and retailer opportunities and risks in this new era of channel migration and explores what the future holds as express stores come onto the scene.
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