Despite recent media claims that carb-cutting is declining, store sales trends show growth; naturally low-carb products achieving largest gains
The low-carb trend is far from over, according to sales figures reported in IRI’s latest Times & Trends report – “Carb-Cutting Shoppers.” With reports of an estimated 26 million Americans on a low-carb diet today and some 70 million limiting their carb intake informally, the Consumer Packaged Goods (CPG) and retail industry’s opportunity to serve these consumers with products that satisfy, but also support weight-loss goals, remains significant.
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