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5/22/2008

IRI Leading the Industry in Frequent Shopper Promotion and Pricing Information

IRI Six Sigma Data Quality Initiatives and Enhanced Accuracy Translate to Superior Insights for
Continuing its efforts to increase the value and relevance of market information and business insight services, Information Resources, Inc. (IRI) today announced the results of its latest Six Sigma data quality initiative -  Frequent Shopper Program (FSP) pricing.  

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