IRI Expert Reveals Latest Advances in Retail Execution to Drive Improved Performance at Shelf
Industry estimates indicate that most consumer packaged goods (CPG) manufacturers lose between 8 – 10% of revenue per year due to out-of-stocks. To address this increasing dilemma, leading retail execution expert Craig Silverman presents “Solving Out-of-Stocks: Are We There Yet?” delivering a review of the latest retail execution strategies and solutions to reduce out-of-stocks, improve promotion effectiveness and achieve consistent and rapid new product introduction distribution intelligence.
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