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5/22/2008

Improving Trade Promotion Key to Increasing Profitability; IRI Introduces Trade Performance Solution

Breakthrough Solution Leverages Harmonized Data, Advanced Modeling and Enterprise-Class Software for Unified, Decision-Enabled View of Trade Promotion
Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions for the CPG, Retail, and Healthcare industries, today announced availability of the IRI Trade Performance™ solution. The new comprehensive trade promotion management solution provides CPG manufacturers with the ability to analyze, plan, execute, and monitor comprehensive trade promotions across all company divisions, aligning activities on one easy-to-use enterprise application.

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