Presentations Deliver Foresight into the Savvy Shopping Behaviors of Today’s Consumers and Discusses How Insights Fit into the Big Picture
From the overwhelming number of new CPG products to the various retail outlets from which to shop, there are far more options than one consumer can process. To address this shopping phenomenon, leading new product trends authority Valerie Skala Walker presents “Increasing Importance of Shopper Insights,” and “Understanding the Big Picture,” delivering a review of the changes in the marketplace and discussing how an investment in shopper analysis will have long-term payback for manufacturers and retailers.
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