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5/22/2008

IRI Study: Consumers Still Like Their “Enjoyment” Foods Despite Increasing Focus on Healthier Altern

Opportunities Highlighted for Manufacturers and Retailers Striving to Serve Consumers Balancing Health and Enjoyment in Diets
According to a recent study by Information Resources, Inc. (IRI), a leading provider of enterprise market information solutions for the CPG, retail and healthcare industries, Americans’ strong desire for taste, indulgence, and variety has sustained spending and consumption of certain “enjoyment” food and beverage categories.

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