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5/22/2008

IRI Report: The Battle for Private Label Shoppers Intensifies

Traditional Grocers’ Private Label Share at Risk as Competition Intensifies from Other Channels
According to a recent study by Information Resources, Inc. (IRI), supercenters, mass merchandisers and club stores are increasingly staking their claims across the private label landscape and potentially signaling the emergence of an intensified cross-channel battle for private label shoppers.

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