IRI’s John Deputato Explores the Mindset of the Beauty Shopper to Help Manufacturers and Retailers Tune into What Their Core Shoppers Really Want and Need
As the economy improves at an uneven pace, shoppers are sticking to
many of their conservative spending habits, creating a “new normal” for
the CPG industry, including the beauty industry. IRI’s beauty expert,
John Deputato, believes that the key to success lies in “branding the
beauty” shopper. To do this, manufacturers and retailers should learn
more about their customers, so they more effectively reach them in the
home, online and in the store. In his presentation “Finding Opportunities in the Era of the Conservative Shopper,”
Deputato will address several key questions that beauty marketers need
to answer in order to successfully understand and reach the new,
permanently changed shopper in 2010.
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