Academics

IRI has introduced a broad, new consumer packaged goods data set available for distribution to academics. These data are intended to enable academic researchers to study important research topics in marketing and economics of concern to practitioners, policy makers, and scholars.

This database contains:

• 5 years of weekly store data (2001-2005) for chain grocery and drug stores in 47 markets.
• Store-week-UPC level for 30 large CPG categories  in 47 markets
• Panel data for two BehaviorScan markets (5 years, same categories)
• TNS advertising data for two categories.