Oct
12
Written by:
IRI Blog
10/12/2009 4:02 PM
Today’s retailers need to take advantage of the plethora of information and data available to better relate and improve their relationships with customers, ultimately increasing long-term shopper loyalty. This week, I’ll be presenting a keynote at the Brand Loyalty Congress ’09 Conference in Milan, Italy on the topic of “Getting the Most From Your Data: Analyzing Loyalty.”
The economic downturn has forced consumers to constantly watch their wallets and develop new shopping habits to save money. This poses a great opportunity for retailers to develop deeper relationships with their customers and reinforce shopper loyalty by giving them what they’re looking for. Retailers must use a combination of knowledge, tools, and methods to better understand their loyal customers and attain new ones. I plan to discuss the changing shopper landscape and also outline ways to:
- Effectively identify and segment the best customers
- Keep your brand on track to push the customer relationship forward
- Utilize data to read into what customers want and keep them coming back
Here are the details for the keynote:
What: “Getting the Most From Your Data: Analyzing Loyalty”
When: Friday, Oct. 16 at 11:20 a.m. – 12:20 p.m. (local time)
Where: Brand Loyalty Congress ’09: Loyalty in Financially Challenging Times
Hotel NHOW Milan
Via Tortona, 35
20144 Milano (Lombardia), Italy
http://congress.brandloyalty-int.com/programme.html
Best,
Thom Blishock
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