Oct 9

Written by: IRI Blog
10/9/2009 8:07 AM

This week, IRI released a Times & Trends Special Report highlighting the continued success of private label programs in the United States and throughout Europe.  We are tracking this spike in private label strategies to help retailers and manufacturers monitor the progress of their programs and to assist them in developing their private label programs and associated marketing campaigns.  

Shoppers have reacted to the economic crisis over the past 18 months by adjusting their purchasing behaviors, searching for deals and looking for new ways to save money. Private label has played a key role in shoppers’ money-saving strategies.  In the United States and Europe, where private brands are widely perceived to be of equal, sometimes superior, quality as nationally- branded CPG offerings consumers are turning to these products to meet their families’ day-to-day needs and keep them on budget.  

This Times & Trends report examines how these sophisticated, tailored new versions of yesterday’s brown label private products continue to entice consumers. Across the U.S. and European countries, shoppers are making private label a preferred shopping choice, even with predictions of a recovering economy.  In the United States,  private label spending has risen 1% over the past year, with a total of 18% of CPG dollars spent on private label offerings.  A 1% increase in sales is very significant, translating into billions of dollars for retailers across the country.  In Europe, private label share varies, tending to be highest in Germany and Spain, and lower in Greece and Italy.

If you’re interested in viewing the full Times & Trends Special Edition:  U.S. & Europe Private Label 2009, visit http://us.infores.com/Insights/ArticleDetail/tabid/117/ItemID/932/View/Details/Default.aspx or contact me at Susan.Viamari@infores.com for more information.

We look forward to working with you closely as you grow your private label programs and as always, we welcome your thoughts and comments on this blog post.

Best wishes,
Susan Viamari

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