Clients

"We need to understand our customers inside and out to take our company to the next level. The consumer panel data and services from IRI will help us gain a new perspective and understanding of our customers, so that we can track and grow current brands and launch successful new products."

"We worked with IRI to develop the 7-Exchange data community to facilitate improved collaboration between 7-Eleven and manufacturers and suppliers. This exchange enables us to identify consumer trends, buying patterns and gain additional consumer insight through the ‘same looking glass.’  As a result, we can better leverage our 6.5 million daily transactions—a true proxy for consumer needs. In addition, we further our mission of consistently serving the changing needs of customers for their convenience and achieve a win-win relationship with our vendor partners."