Upcoming Events & Webinars
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March 11 - 13, 2010
CHPA Executive Conference
Rarely have we seen an economy more turbulent than the past 18 months.
The larger world around us continues to shift rapidly and present a
range of challenges. Yet on the positive side and closer to home, the
continuing expansion of technologies and virtual communities presents
new opportunities to engage and touch consumers more directly than ever
before. Such times demand that we not only implement and deliver new
solutions, but that we rethink how we innovate. This year’s CHPA
Executive Conference program looks at rethinking innovation.
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March 15 – 17, 2010
CSP Cold Vault Summit
This summit will provide retailers and suppliers with market
intelligence, consumer insights, predictive analytic models and
retailer case studies to challenge and offer a unique perspective in
taking cold vault sales to the next level.
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April 7, 2010
Leveraging Healthcare for Total Store Growth Webinar
Based on the leading-edge Healthcare III study, this webinar will
uncover emerging revenue opportunities that leverage growing consumer
interest in holistic health management. This forward-looking,
actionable analysis will help retailers and manufacturers understand
which ailments are driving pharmacy growth today, which represent the
greatest future “total store” opportunities, and how to design and
implement disease-state management initiatives that will drive shopper
loyalty and total store performance in your markets.
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April 24-27, 2010
NACDS Executive Annual Conference
More than 1,800 of today's most influential retail executives from
drug, food, and mass merchandising and their supplier partners will
return to The Breakers in Palm Beach to share insights, forge
relationships, and explore future opportunities. Long regarded as our
industry's most prestigious meeting, the Annual Meeting will give you
and your company a unique opportunity to gain new insights into today's
changing marketplace and set your course for the future.
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May 10 - 13, 2010
FMI 2010
FMI 2010 is the industry leadership event showcasing emerging
opportunities; delivering consumer insights through thought provoking
research and education; and, fostering industry collaboration and
community. This is your biennial opportunity to see the food industry's
showcase of products and services and to engage with retailers and
wholesalers from around the globe. Be sure to visit IRI in booth #6242!
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June 6 – 8, 2010
NACDS Marketplace Convention
The NACDS Marketplace Conference is not your typical trade show. It is
a venue for retail buyers and sellers to meet one another and work
together to bring new and innovative products to market. Where else
can you have a guaranteed meeting with buyers from top retail
companies? Pair this with the most expansive and timely selection of
education programming in the industry and you have NACDS Marketplace.
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Webinar Archives
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The road to healthy living is paved with good intentions, but it is not
always smooth or easy. The nation has made progress, but, not
surprisingly, the move toward healthier living has been slow. CPG
marketers are actively participating in the drive to make America
healthier. Over the past several years, the industry has heavily
invested in new technologies and new ingredients which have opened the
door to a whole new world of better-for-you and functional CPG
products. Efforts go beyond new product development. Health and
wellness marketing and educational programs have become pervasive in
the world of CPG. These programs are effectively stimulating demand by
making healthy eating easy, affordable and accessible. But, significant
upward potential remains.
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Based on the latest Times & Trends report, this webinar provides
insight into the mind of the new CPG consumer within the roles of
shopper, buyer and end-user. Consumer decision making is indeed
complex, and this session will dissect the process from the recognition
of a need all the way through post-purchase evaluation. No doubt,
consumer packaged goods is a whole new ballgame today, centered on the
consumer. CPG marketers with an intimate understanding of how the
consumer is wired and a deft ability to market to the new consumer will
win the game in the long run.
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Based on new research from IRI, this webinar will closely examine new holiday shopping rituals and how the state of the economy leading into this season will affect spending. Leveraging new results from an IRI survey of approximately 1,000 households about their 2009 holiday shopping rituals, this session will reveal the extension of many consumer behaviors, such as the consumption of meals and beverages at home, purchasing of private label, and bargain hunting, during this holiday season. CPG manufacturers and retailers who plan holiday sales strategies that are in tune with consumers’ desire to save money, spend time with friends and family, and treat the ones they love will come out winners this season.
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In this webinar, Thom Blischok explores the most basic behavior changes helping the attendees understand what attitudes are shaping what we believe to be the most fundamental change in shopper segment; a new shopper called the "conservative shopper." The conservative shopper is one who is more concerned about ensuring on-going financial viability for the long term & who buys less, buys more carefully. In many cases, studies what is offered to them before purchasing and carefully manages usage and consumption - as well as carefully selects the items that are essential to them.
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U.S. consumers have been battling adverse economic conditions for well
over 18 months now. To cope, they have been forced to make significant
changes to everyday behaviors. No doubt, today’s consumers are more
self-reliant and more in-tune with how and where money is spent. To
deliver against consumers’ rapidly changing needs, retailers have
responded with specialized programs, targeted marketing campaigns and
more aggressive pricing.
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