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AdWeek
TV advertising and strong distribution channels are paramount for driving long-term growth and lowering price elasticity for brands across various consumer categories, according to a new study by Information Resources Inc. The Chicago-based firm tracked the impact of TV advertising, in-store promotion, distribution and other factors on the long-term health of more than 30 brands from eight major manufacturers. The data gathered for the report included weekly sales and pricing histories, media spending and other comparative data over a five-year period.
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Market Research Industry Online
Retail information giant Information Resources, Inc. (IRI) is to extend its major syndicated study of brand drivers, the Long-Term Drivers Consortium, into a second phase. Results from the first phase provide good news for TV advertising, as does a separate GroupM study released this week.
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Advertising Age
Advertising does have a long-term impact, but it's not guaranteed. Nor does price promotion's impact always end as soon as the promotion is over. Those are the findings of Information Resources Inc., which conducted research for a consortium of eight package goods marketers. The study spanned five years of data for 10 categories, including salty snacks, household cleaners and air care.
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Food Processing Magazine
Although an estimated 95 percent of new products fail, some come out of the box with incredible buzz and phenomenal sales success. Heavy first-year advertising support doesn’t hurt, either. Chicago-based Information Resources Inc. has followed the path of consumer packaged goods (CPG) product introductions for 12 years via its New Product Pacesetters report, which ranks each year’s most successful new brands.
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Mediapost
If you have a headache, you take a pain reliever. If the headache persists, you can either keep taking aspirin or start doing something about your long-term health. That's the kind of trade-off described in a new report out from Information Resources, Inc. (IRI) that focuses on decisions made by consumer products companies as they consider short- and long-term marketing strategies.
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Mediapost
Buoyed by consumers' interest in health and nutrition, consumer packaged goods marketers maintained a brisk pace of new product introductions last year. There were 1,704 new products launched in 2006--up from 1,361 in 2003, according to IRI's "2006 New Product Pacesetters" report.
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DM News
Seventy-three percent of consumers say they learned about new products last year from television commercials and infomercials, according to a survey conducted by Stagnito's New Products Magazine, Schneider & Associates and Information Resources Inc.
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Supermarket News
The buzz around the term “health and wellness” has been building for several years now, and with increased attention from consumer packaged goods manufacturers, it seems to be reaching a crescendo.
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Dow Jones Newswire
Kraft Foods Inc. (KFT) publishes a food magazine in Spanish. Frito-Lay taps Hispanic employee groups for marketing tips. The by-products: Dulce de Leche Oreo cookies and Fiery Habanero Doritos.
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Chain Drug Review
Where consumers choose to shop often depends on the kind of ‘‘trip mission’’ they are on, according to Information Resources Inc. (IRI). Retailers and manufacturers should keep those missions in mind when putting together their merchandising and marketing plans, Valerie Skala Walker, the market research firm’s vice president of business and consumer insights, said at the recent IRI Summit 2007 conference here.
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AMR Research Alert
In this first part of our two-part series, we show how CP companies can use demand insights to become market driven. Shopper insights is a new concept. Don’t confuse it with consumer insights, which is information about the person that uses your product, or retailer insights, which is information about the retailer that sells your product to a consumer. It is the third and very important leg of the demand insight foundation of a demand-driven strategy.
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AMR Research Alert
In this second of a two-part series on the use of shopper insights to define demand-driven processes in CP, we share guidance on how to make this shift and build products that spur demand.
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Consumer Goods Technology
Maria Mullen, vice president, category leadership, along with colleagues Danica Konetski, senior director, shopper insights and analytics, and Tammy Brumfield, director, integrated marketing, are playing integral roles in this development, kicking off a Shopper-centric Platforms for Growth Project (SPG).
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Food Navigator
All-round innovation remains key to keeping the US snack market vibrant, according to an annual snack industry report, which identifies a number of growth opportunities at a time when consumers are striving to snack less. Although the nation's snack industry saw dollar sales rebounding last year, up 3.2 percent compared to 0.5 percent in 2005, the majority of this market growth was due to price, said market researcher Information Resources Inc.
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MarketingProfs.com
Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the most direct impact on bottom-line performance.
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Advertising Age
Attention, package-goods marketers: TiVo is threatening your brands. Early results from a study by Information Resources Inc. and TiVo involving a consortium of package-goods players confirms marketers' worst fear-that DVRs really do undermine what advertising is designed to do: sell.
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American Marketing Association
There are ample reasons that geographic variation in brand share persists. This comment highlights intentional strategies and feedback loops. Trade promotion, advertising, coupons, and special events are likely to be differentially allocated on the basis of market position and may have different effectiveness. Distribution is highly correlated with share, and distribution can be easier to get and maintain in strong markets. The interaction between retailers and manufacturers at the category level can be strong and persistent and can be observed in market-level data as a market effect.
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Research Business Report
We are seeing more change and less certainty than ever before in almost every industry and business process. Old habits are not just dying, they are falling hard. Best-in-class analytics, customer know how, consumer understanding, and innovation will provide much needed stability as traditional business models are called into question.
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Dallas Morning News
As an employee at a Mesquite service station, Kevin Raybourne can't help but watch gasoline prices all day. He avidly follows gas prices as a consumer, too, because he drives mile after mile to buy merchandise for his small clothing store.
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USA Today
In the retail world, the holidays are shaping up to be a case study in the haves and have-nots. Which side a retailer falls on depends on its customers: Do they have money? Or are times tight? "There's a huge split in the consumer base that's really creating a polarization in the market," says Sheila McCusker, editor of Information Resources' Times & Trends, which studies consumer shopping trends.
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Other IRI News
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New Solution Integrates Macroeconomic Data with Consumer Segment Drivers to Predict Category and Brand Performance
Consumer packaged goods (CPG) manufacturers and retailers, actively
engaged in their 2010 strategic planning process, face an even tougher
challenge than usual, questioning whether the recent slight
improvements in the economy will remain permanent or if they are merely
spikes in a "W" style recession.
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Strategic Marketing Consulting and Software Extend IRI Marketing Insights and Solutions Capabilities
Information Resources, Inc. (IRI) today
announced that effective Oct. 1, 2009, it will acquire The Hendry
Corporation, a strategic marketing consulting and software solutions
business unit, to extend IRI's strategic marketing insights and
solutions capabilities.
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The recession has created a new kind of shopper—frugality is now the
new consumer habit, with every purchase decision considered carefully.
Retailers and manufacturers, in turn, are faced with the challenge of
adapting to this new shopper to maintain a competitive edge. To discuss
this new shift in shopper behavior, industry thought leader Thom
Blischok will serve as moderator of the “The New Value Consumer:
Company Response to New Priorities and Changed Habits” panel at the
Grocery Manufacturers’ Association Executive Conference attended by
senior retail and CPG executives.
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Presentation Provides Overview of Beer Category Trends and Shifting Consumer Habits
Following major consumer spending adjustments during the past year and a half, most shoppers have developed new spending habits and new in-home entertainment rituals, signaling the need for a quick response from retailers with new marketing strategies, pricing and promotions. So, how did the beer category and the craft segment, in particular, perform from a sales perspective during the first half of 2009? To help provide insights, IRI beverage alcohol expert, Dan Wandel, will be presenting, “IRI Mid-Year 2009 Beer Category and Craft Segment Review” during the Brewers Association Power Hour interactive teleconference.
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CHICAGO and NEW YORK (August 25, 2009) – Information Resources, Inc. (IRI) and The Nielsen Company (Nielsen) have formed a U.S. production joint venture to recruit, maintain and process data from a common set of households to support the Nielsen Homescan™ and IRI Consumer Network™ panels, which will continue to be operated by their respective companies. The pool of households will be owned by the joint venture, but the techniques used for projecting, analyzing and delivering insights will remain proprietary to each company.
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