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Convenience Store Petroleum News
We don’t have to go far to understand this economic storm. It’s everywhere — when our bills arrive, while we’re in the grocery check out line, when we read news headlines. Most people think they are worse off than a year ago and see no help in sight. Well, some would say that nothing lasts forever, but what’s in between forever and a turnaround is the make-or break question for many.
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Mr. Web
Consumer analytics firm Information Resources Inc (IRI) has added a number of new solutions to its Consumer Network household panel to enable clients to gather reactions from hard-to-reach respondents.
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MediaPost
Talk about a topsy-turvy world: A new study shows that consumers are reversing decades-long trends, shunning convenience and healthier foods in search of bargains.
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Supermarket News
High gas prices are helping to drive demand for CPG products, especially basic ingredients for home cooking, as consumers shun restaurant dining and opt to prepare meals themselves, according to a new report from Information Resources Inc.
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Supermarket News
Retailers could see Hispanic loyalty grow, as in-store displays heavily influence the buying decisions of unacculturated Hispanics, or those who speak Spanish most of the time, live in Hispanic communities and favor Spanish-language media.
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Consumer Goods Technology
As the digital age advances,and consumer goods companies begin to utilize alternative marketing methods to reach their consumers, analytical tools and the insights born from them will become even more important to success.
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Chain Drug Review
“The industry we serve is in need of transformation,” stated John Freeland, IRI’s president and chief executive officer. “We have an opportunity to do just that, starting with marrying next-generation technology and analytics with our core business of providing market, consumer and shopper information for our clients.”
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Mass Market Retailers
When John Freeland was named president and chief executive officer of Information Resources Inc. (IRI) in October 2007 he hit the ground running. “The industry we serve is in need of a transformation,” says Freeland. “We have this valuable, vast amount of data you will not find in any other industry. That data must be optimally utilized.”
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Convenience Store Petroleum
While Americans on the whole still look to snacks and candy to satisfy their indulgent cravings, healthier options are making headway, according to one industry researcher.
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Convenience Store Petroleum
Convenience stores need to clean out a lot of their products—and not just in dust-gathering categories but even in the stalwarts. That was one of the bracing messages from Thom Blischok in his presentation during Thursday's CSPNetwork CyberConference "How's Business: Finding New Growth."
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Mass Market Retailers
Information Resources Inc. (IRI) has unveiled an end-to-end data management and insights platform that chairman Romesh Wadhwani calls a “game changer” for consumer packaged goods (CPG) companies . The IRI Liquid Data (ILD) platform is the first to fully enable a real-time, integrated information universe of marketplace and enterprise data for the CPG industry, notes Wadhwani.
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Chain Drug Review
There is no shortage of consumer packaged goods data, but there has been a dearth of unambiguous conclusions from it. But that’s about to change — says Information Resources Inc. (IRI) chairman Romesh Wadhwani — with the launch of the IRI Liquid Data (ILD) end-to-end information management and insights platform.
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Research Business Report
New product ideas and advertising campaigns will be increasingly developed through direct dialogue with consumers/customers. In some cases, they will be developed directly by the customers. Companies' business models will focus more on “pure” new product innovation. The once-accepted belief in the “one-stop” retailing experience will continue to take a beating.
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MediaPost
Private label is growing, but how fast? In-house brands like Safeway's "O Organics" and Target's "Archer Farms," are retailer extensions competing with traditional consumer packaged goods brands. Private-label products are a big part of the European market, and have made inroads in the U.S. in recent years.
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Supermarket News
The problem is all too familiar. After years of building up perimeter departments, supermarkets were left with weakened Center Stores. More than a few retailers wondered whether this department was relevant anymore. Did it have a future?
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Crain's Chicago Business
Wondering what artificial sweetener racks up the sweetest sales? Whose hot dog is heating up the market? If so, John Freeland is your man.
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Advertising Age
Sunil Garga helped usher in a new age of accountability for media when he and his partners founded Marketing Management Analytics in 1990. Now heís looking for new ways to quench marketers’ growing cravings, pushing retail data cruncher Information Resources Inc. deeper into the media arena.
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Advertising Age
It turns out that Parade, the venerable, some might say frumpy, Sunday magazine inextricably linked to the struggling newspaper industry, is a return-on-investment powerhouse. At least that's what marketing-mix modeling the publication commissioned from Information Resources Inc. appears to show, in a move that increases the pressure on other media players to similarly prove their worth.
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Reuters
Wal-Mart Stores Inc. will soon give household product makers a little more information about its shoppers in an expanded pact with Information Resources Inc., but the sales figures are still under wraps, the data provider said on Tuesday.
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BrandWeek
Just like growing children, brands need to take their own vitamins for growth over the long haul, according to a new study by Information Resources, Inc. The Chicago-based firm studied the impact of TV advertising, in-store promotion, distribution and other factors on long-term brand health for more than 30 brands from eight major manufacturers. The data gathered for the report included weekly sales and pricing histories, media spending and other comparative data over a five-year period.
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