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6/4/2008 ConAgra Foods Focuses on Consumer to Gain Stronger Strategic Partnerships With Customers Consumer Goods Technology Maria Mullen, vice president, category leadership, along with colleagues Danica Konetski, senior director, shopper insights and analytics, and Tammy Brumfield, director, integrated marketing, are playing integral roles in this development, kicking off a Shopper-centric Platforms for Growth Project (SPG).