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6/4/2008 IRI Steps Into the Future Mass Market Retailers Information Resources Inc. (IRI) has unveiled an end-to-end data management and insights platform that chairman Romesh Wadhwani calls a “game changer” for consumer packaged goods (CPG) companies . The IRI Liquid Data (ILD) platform is the first to fully enable a real-time, integrated information universe of marketplace and enterprise data for the CPG industry, notes Wadhwani.