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WHO:
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Dan Wandel– Senior Vice President, Beverage Alcohol Client Solutions, Information Resources, Inc.
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WHAT:
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Following major consumer spending adjustments during the past year and a half, most shoppers have developed new spending habits and new in-home entertainment rituals, signaling the need for a quick response from retailers with new marketing strategies, pricing and promotions. So, how did the beer category and the craft segment, in particular, perform from a sales perspective during the first half of 2009? To help provide insights, IRI beverage alcohol expert, Dan Wandel, will be presenting, “IRI Mid-Year 2009 Beer Category and Craft Segment Review” during the Brewers Association Power Hour interactive teleconference.
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WHY:
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Due to the continuously transforming economy, the beer industry is facing many challenges in today’s marketplace, while also being presented with numerous opportunities, especially for craft beers. In addition, there is fierce competition for the beer category to adapt and adjust sales and marketing strategies to meet the ever-changing needs of consumers. Wandel’s presentation will address such critical questions as:
- How is the economy impacting the beer industry?
- How can we understand today’s evolving beer consumer?
- Where are consumers purchasing beer?
- How and where are they making their purchasing decisions?
- What were the hot new beer brands in the first half of 2009?
- How can the beer industry meet the ever-changing needs of consumers in moving forward?
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WHEN:
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August 27, 2009, 12:00-1:00 p.m. (CDT)
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WHERE:
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Brewers Association Power Hour
Online, Interactive Teleconference Series
To pre-register, contact Pete Johnson at pete@brewersassociation.org
www.beertown.org
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About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management. For more information, visit http://us.infores.com.
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CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 726-1091
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 726-1091