What IRI Customers Are Saying
"We switched our business from another marketplace information provider to IRI, because we needed to be with the industry’s beer category content leader. IRI’s high-quality, census-based store-level market information delivers the comprehensive insight that allows our organization to work closely with our retail partners to better market and sell our award-winning beverages."
Gary McGrath
Vice President of Sales
Pyramid Breweries
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Press Releases
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3/24/2009
IRI Announces New Consumer & Shopper Insights Capability with IRI ConsumerVoice™
IRI ConsumerVoice™ Provides Online Platform for Both CPG Manufacturers and Retailers to Directly Connect with their Consumers and Shoppers; Captures Deeper Insights into Behaviors to More Effectively Drive Customer Relationship Marketing Programs
LAS VEGAS, March 24, 2009 - Furthering its commitment to provide the consumer packaged goods (CPG) industry with the most comprehensive and actionable consumer and shopper insights, Information Resources, Inc. (IRI) today unveiled IRI ConsumerVoice™. The new platform enables IRI to create custom, proprietary online communities and forums empowering CPG marketers to directly interact with their consumers and shoppers on a continuous basis. The capabilities enable users to address key business issues around equity across the category, brand and store, customer satisfaction, new product concepts, pricing and promotion strategies, in-store shopping patterns and shelf planograming via virtual shopping and other capabilities. This announcement was made during the "Summit 2009: Reinventing CPG and Retail Conference" being held at the Wynn Las Vegas.
A direct extension of IRI's Consumer Network™, the new online communities and forums are used in conjunction with IRI's longitudinal panel to deliver integrated insights to clients and address key business issues. IRI has more than twenty years of experience in managing a variety of consumer panel platforms and has the ability to provide a holistic view of consumers and shoppers through actual purchase, attitudinal and usage information. With the ability to get direct and continuous feedback from consumers and shoppers, IRI is uniquely positioned to deliver this innovative approach to capturing critical intelligence.
"Historically, clients have been unable to integrate the qualitative insights provided through online consumer and shopper insights with the actual behavioral metrics obtained from longitudinal consumer purchase panels," said IRI Consumer and Shopper Insights President Robert I. Tomei. "The result has been an incomplete understanding of the impact of key marketing and sales programs on actual purchase behavior--the true measurement of 'return on investment' (ROI). Through IRI ConsumerVoice, manufacturers and retailers now have a platform to perform this integration, and perhaps more importantly, begin to develop marketing programs directly tied to the customer insights they collect."
At the core of the new capability is IRI's longitudinal Consumer Network that provides the most comprehensive behavioral information on CPG shopping and purchasing patterns. What differentiates IRI ConsumerVoice from other consumer insight services is the integration that it provides across all types of consumer and shopper insight platforms. Enabling this integration are sophisticated models that permit the linking of disparate samples and the creation of proprietary manufacturer and retailer communities for the collection of new insights.
In many cases, these communities will be built from a manufacturer's internal customer relationship management (CRM) databases or a retailer's frequent shopper programs. The IRI ConsumerVoice platform leverages Vision Critical's Sparq interactive research software and simulated shopping Fusion platform. Additionally, Vision Critical provides software, hosting and technical support for IRI's ConsumerVoice platform.
ConsumerVoice Provides Clients the Ability to Create Client, Proprietary Consumer and Shopper Insights
A critical component of IRI ConsumerVoice is the creation of proprietary consumer and shopper samples developed to specifically address a manufacturer's or retailer's specific needs. The comprehensive insights collected include qualitative research, segmentation studies, advertising and promotional tracking, concept and copy testing, need state analytics and insights into shopping and purchase behavior.
Specific benefits of IRI ConsumerVoice for CPG manufacturers and retailers include:
- Leverages IRI's CPG consumer and shopper insight experience
- Incorporates IRI's key CPG consumer insights data sources and infrastructure, including its longitudinal consumer purchase panel, Consumer Network™
- Provides manufacturers and retailers a platform for integrating all of their consumer insight research through sample "bridging" techniques and the recruitment of proprietary online samples specifically designed to address their research needs
- Delivers real-time polling and rapid turnaround to handle the need for "immediate" consumer understanding
- Offers an engaging and relevant respondent platform to ensure ongoing sample compliance
"With IRI ConsumerVoice, the company is transforming the Consumer & Shopper Insights industry by providing the first-ever platform to capture and apply the actionable insights manufacturers and retailers require to compete more effectively in this challenging economic environment through a better understanding of the ever-changing needs of their customers," says Tomei.
About Information Resources, Inc.
IRI is the world's leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit: http://us.infores.com.
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IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 726-1091
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 726-1091
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Summit 2009 Insights
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"Your time is now." |
Thom Blischok, President, Consulting and Innovation, IRI
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