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WHO:
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Dan Wandel- Senior Vice President, Beer, Wine and Spirits, Information Resources, Inc.
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WHAT:
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The higher cost of ingredients and packaging, price to consumer increases, low consumer confidence and a down economy are just a few of the challenges that the beer industry faced in 2008. So, how did the beer category and the craft segment, in particular, perform from a sales perspective last year? To help provide insights, IRI beverage alcohol expert, Dan Wandel, will be presenting, "2008 IRI Beer Category Overview and Craft Segment Review," during the Brewers Association Power Hour interactive teleconference.
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WHY:
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Due to the transforming economy, the beer industry is facing many challenges in today's marketplace. In addition, there is fierce competition for the beer category to differentiate its offerings through innovative approaches to meet the ever-changing needs of consumers. Wandel's presentation will address such critical questions as:
- How is the economy impacting the beer industry?
- What lessons can be gleaned from 2008?
- What were the hot new beer brands in 2008?
- How can the beer industry meet the ever-changing needs of consumers in 2009?
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WHEN:
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Feb. 19, 2009, 12 p.m. (CST)
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WHERE:
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Brewers Association Power Hour
Online, Interactive Teleconference Series
To pre-register, contact Pete Johnson at pete@brewersassociation.org
www.beertown.org |
About IRI
IRI is the world's leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management. For more information, visit http://us.infores.com.
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CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675