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WHO:
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John Deputato– Senior Vice President, Client Solutions, Information Resources, Inc.
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WHAT:
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From lower-income to higher-income households, all income levels are changing their shopping behaviors due to the tough economy. These new shopping patterns are affecting all industries, including the beauty industry, which wrapped up 2008 with relatively flat sales of $11.9 billion in the mass marketplace. IRI’s beauty expert, John Deputato, believes there are still windows of opportunities in these challenging times. In his keynote presentation, “Rewiring Your Go-to-Market Strategy for the Changing Shopper,” Deputato will share four strategies that mass beauty manufacturers can leverage to find success in 2009 and meet shoppers’ ever-changing needs. In addition, Deputato will report 2008 holiday fragrance results.
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WHY:
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Consumers are dramatically changing their shopping behaviors for beauty products to stretch the dollar. They are extending product usage, looking for multiple use products, selecting product alternatives, sharing products at home, and using in-home beauty treatments to save money. Adapting to this changing shopper is the key to success in 2009. Deputato’s presentation will not only provide a deep understanding of what occurred in mass beauty channels in 2008, but it will also offer action-oriented steps to help retailers and manufacturers compete in today’s challenging environment.
Deputato’s presentation will address such critical questions as:
- How did the shopper’s mindset about beauty products change in 2008?
- What product assortments are most effective in meeting consumers’ needs?
- Are new product introductions still viable?
- What’s the best way for beauty manufacturers to strengthen their brands in a down economy?
- What marketing tactics should retailers and manufacturers leverage to reach consumers?
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WHEN:
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Jan. 27, 2009, 8:30 a.m. (EST)
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WHERE:
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NPD Hot Off the Press Beauty Industry Event
Rainbow Room
30 Rockefeller Plaza, 65th Floor
New York, NY
www.npd.com
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About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management. For more information, visit http://us.infores.com.
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CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675